How to provide customer service through a website? - Jay Hafling

How to provide customer service through a website?

13 March 2013

Have you noticed how customer service declined in the recent days? Personally I refuse to do business with a big number of companies because of this reason. I?ve experienced a complete ignorance to my requests and orders, not to mention dropping simple ?thank you? or ?have a nice day? message.

Customer service can make or break your business! It?s not just a bold statement, don?t just dismiss it. Can you recall your last customer service experiences? Were you satisfied with their service? As a matter of fact, today it?s much easier to remember poor customer service than good service. It?s a rare case when one can say about the company that provided customer service was fantastic. If you want to be successful on the web, you need to provide top notch customer service because they are those people who can generate income through online purchases.

Product information. Nowadays consumers are more shopping savvy than ever before. They do a lot of purchases online. Internet popularity has made people shop around and research the products online before actually buying them. Therefore as a business owner you should provide your customers with the detailed product information so that they can see a clear picture of what they?re offered.

Live chat. One of the best ways to get to the savvy consumer is to offer live chat on the Internet. Live chats allow web users to keep on browsing the site and at the same time ask their questions. The advantage of live chats is that a consumer can get an instant feedback from a live representative.

FAQ?s. Frequently asked questions page is another great resource that your prospects would definitely appreciate. As a rule, people ask similar questions about service or a product. It may be not an easy task to find a live agent who would answer people?s queries in an online mode,that is why FAQ section can become a great solution.

Personal incentives. With the help of a website you can provide your customers with personal offers and incentives. It doesn?t matter whether it?s first time customer or a return buyer, websites are able to offer suggestions based on the consumer?s purchasing habits, individual needs and wants.

Of course, there are still many industries who provide face-to-face interaction with their customers. However, customer service moves on to the worldwide web. That?s why it?s essential to put enough effort and provide your clientele with what they need and want.

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Source: http://www.jayhafling.com/blog/how-to-provide-customer-service-through-a-website/

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