Cook States that iOS in the Car is "Very Important" to Apple

Cook States that iOS in the Car is "Very Important" to Apple

Published on 07-23-2013 09:44 PM

During the Q&A portion of today?s third quarter earnings call, Apple CEO Tim Cook was asked about iOS in the Car, which was a highlight of the company?s keynote presentation at WWDC. As a response to the question, Cook said that it was an important ?part of the ecosystem,? categorizing it with the App Store, iTunes, messaging and Siri. According to Cook:

"Having something in the automobile is very important. It?s something people want." He went on to say that Apple could "do it in a unique way better than anyone else," and that it was a "key focus" for the company. The iOS in the Car feature is designed to provide enhanced iOS integration in automobiles, offering hands-free controls that allow drivers to access maps, get directions, and control music by displaying content in the navigation screen of the car. The description of the feature mentions the following: iOS in the Car seamlessly integrates your iOS device ? and the iOS experience ? with your in-dash system. If your vehicle is equipped with iOS in the Car, you can connect your iPhone 5 and interact with it using the car?s built-in display and controls or Siri Eyes Free. Now you can easily and safely make phone calls, access your music, send and receive messages, get directions, and more. It?s all designed to let iPhone focus on what you need, so you can focus on the road. As of right now, the feature is expected to be integrated into a number of new cars in 2014, from manufacturers like Acura, Chevrolet, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Mercedes-Benz, Nissan, Opel and Volvo. According to settings hidden within iOS 7, iOS in the car may potentially work over AirPlay in addition to USB. The feature is said to be officially unveiled later this year alongside the release of iOS 7.

Are any of you looking forward to the feature?

Source: Apple via MacRumors

Source: http://feeds.modmyi.com/~r/home_all/~3/j1s8nA9atkE/11608-cook-states-ios-car-very-important-apple.html

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