Children's Health & Fitness ? McDonald's Shareholders Vote ...

May 25th, 2012 by Len Saunders

From BlissTree?..

McDonald?s has long been critiqued for contributing to obesity and chronic health problems, but this year the company?s shareholders themselves are battling over whether the company should publicly ?fess up to their impact?specifically on child obesity. Shareholders voted on a resolution for better transparency with regards to the company?s health impact during their annual meeting, held yesterday in Oakbrook, Illinois. It?s the second year in a row that the resolution was voted down, but on the plus side: at least some are pushing for better corporate responsibility.

The resolution would have required the company to assess ?the company?s policy responses to growing evidence of linkages between fast food and childhood obesity, diet-related diseases and other impacts on children?s health,? within reasonable cost and excluding proprietary information.

It?s easy to see why the proposal was shot down, but from a long-term perspective, many feel that such a report could actually do more to help the company than hurt it. As consumers continue to hold McDonald?s in lower esteem?at least in part because of its lack of healthy options?it could end up boosting the brand?s image and sales to get a head start on addressing how their menu could be improved for the sake of customers? health.

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Entry Filed under: Health / Fitness Articles

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