Eyeing The International Market, MoPub, The DoubleClick For Mobile, Raises $12 Million Series B

MoPub, the Accel-backed mobile advertising startup founded by ex-AdMob and Google employees, is today announcing a $12 million round of Series B funding which the company says will be used for hiring and international expansion, including putting folks on the ground in Europe, Japan, Korea and elsewhere in the Asia-Pacific region. The round was led by Jafco Ventures, and saw participation from existing investors, including Harrison Metal Capital and Accel, who both contributed to MoPub's $6.5 million round in July of last year. The current round also includes a strategic investment from Publicis Groupe?s strategic investment arm, Iris Capital/OPV.?Publicis is the agency holding company that controls top-tier agencies including VivaKi, Razorfish and Digitas.

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