It used to be that if you were a small business with an actual retail store, a natural extension of the business was an online presence. While this is still true, many retail stores are seeing online sales rise and foot traffic in the actual store decrease. If businesses want to continue serving customers on a virtual and in-person level, stores need to engage customers on both levels. According to the Retail Marketing Blog, stores need to assure that consumers are getting something in the store that cannot be replicated online. How is this possible? Here are four ways business owners can keep foot traffic steady into their stores.
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